Benefits of using responsive website design in SEO

With increasing number of people using mobile devices to search for information and making purchase decisions, it is important for a business to have their web presence in both mobile platform and desktop. For websites, the best solution for this is to have a mobile website as well as a desktop version or have a responsive website. Good page rank is also necessary for gaining good visibility on the web. The following points are shows the benefits of having a responsive website over a mobile website from an SEO perspective:

Duplicate content
One of the factors that a search engine looks for while ranking a website is the quality of the content. The websites with good quality, unique content will be ranked higher by the search engine. For website owners who create mobile versions of their original website, the content repetition might occur and hence can affect the page ranking. The original website is displayed in the mobile devices, so there is no content duplication for responsive websites.

URL redirection
Mobile websites are usually hosted as a sub domain of original domain and if a user submits the website address on a mobile device the result is redirected to show the mobile website. Responsive websites, re-sizes the layout to show the original website in different devices. Hence, no redirection is required.

Link Building
Link building is a major part of SEO and plays a significant role in driving traffic to the website. If there are two versions of the same site, that is a desktop version and mobile version, then link building has to be done for both sites. On the other hand, link building needs to be done for the original responsive website only.

Cost and effort
Meta tags, descriptions, content and internal links are important for getting good page rank. To maintain a website and its mobile version the effort and cost required will be more than that for maintaining a responsive website.
Having a website which is accessible in both desktops and mobile devices has become a necessity for businesses as it provides more opportunities.

If you are looking to develop a responsive website design, please contact softwareassociates India.

CMS Website Development

CMS Website development is adopted by many service providers because it frees the developer from starting from scratch. Once the development team/developer becomes familiar with a particular CMS,then it is a hassle free job of integrating the CMS to the website, this saves a lot of time for the entire development of the website.

The CMS developer do provide several updates and security patches that help to keep the integrity of the website. However the CMS websites are targeted by hackers and have security issues now and then but it does have its merits which out weigh the demerits which you can read here: CMS Website development

 

Web development company rating

Technology has proven to be a very valuable tool for mankind in all aspects of life. With the rise in the internet technology related solutions the opportunity to satisfy the needs are also on the rise, hence there are a lot of web development companies popping up. So how do some one determine to render the services of a web development company.

There are several factors based on which a company can be rated, however this varies according the person who is in need of the web services, so we will be generally discussing on the factors that can be banked upon while selecting to render the services of a web development company.

1. ExperienceThe existence of a company in the market is a key factor. There is nothing against a start-up company but when it comes to experienced companies they will definitely has handled enough projects to perceive what is the efficient way of satisfying a client with digital needs. Many a times this is right, but one does have to check the industry and market size the company has been serving for the years present in the market.
2. ReputationThis is another aspect which a client should consider. There are companies that promise big and deliver little, such companies have been giving the entire industry a very bad name, needless to say some companies have been in the market for many years. So while considering to approach a company for your digital requirements it is essential to look into their reputation whether the company is a new one or one with decades of experience working in the field.
3. Expertise“Knowledge is power”. New technologies are emerging everyday and it is vital to know which technology is the right choice for you. Software development companies may be well versed in more than one technology and so it is vital that the technology chosen will be apt for the client. So how would a person without any technical knowledge know which technology is best for his business?. The answer lies in the ethics of a good company, for such a situation consulting with experts is required.
4. RelevanceThe context of relevance here refers to the solutions provided by the company in related industry. Here the notion is that is a company has provided a solution in an industry, it is most likely to have knowledge about the working aspects of the industry, hence can provide a more effective solution.
5. Previous clientsClient list is also important. The client list shows the capabilities of a company in satisfying their needs. It may not reflect the actual capabilities of the company but we can use it as a reference.

The list is not exclusive and reflects the factors which clients usually look at a when choosing a digital partner. There are other factors that might be considered while evaluating a digital vendor, but for small and medium sized companies these points can be valuable.